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Sword Art Online Character Designer Collaborates With Kids' Clothing Brand

Character designer Shingo Adachi (Sword Art Online, Wagnaria!!, Galilei Donna) is collaborating with the Japanese children's clothing brand Betty on a new project. For the first part of the project, Adachi contributed illustrations of characters wearing Betty products.

The characters appear on a display at Betty's new store in Harajuku, Tokyo, which opened on May 3. Betty debuted in 2003, and the brand targets its pop-culture-inspired clothes at elementary and junior high school students.

Anime and manga have partnered with apparel companies to appear on a wide variety of children's clothing. Evangelion onesies went on sale in Japan in 2015, and Evangelion children's jeans and accessories soon followed.

Source: Animate Times